NBA to Request Labeling Change in Pet Food
Prompted by a growing trend among pet food companies to mislead consumers with products formulated with water buffalo, the National Bison Association Board of Directors last night voted to formally request that those products be required to use the term “water buffalo,” rather than “buffalo.”
Demand for bison ingredients in pet food has skyrocketed in recent years, as specialty brands search for ways to differentiate their products from the mainstream foods and treats. However, a growing number of companies are marketing recipes labeled as containing buffalo, but implying that the ingredient is American bison.
In a resolution adopted during the regularly scheduled board meeting last night, the NBA directors voted to request that the Pet Food Committee of the Association of American Feed Control Officials (AAFCO) adopt new language that would prevent misleading labeling.
AAFCO does not have any formal regulatory authority but develops “model” regulations which are generally adopted by the FDA and state departments of agriculture.
The board-adopted resolution requests that any pet food labeled as containing buffalo be restricted to bison. Any pet food containing water buffalo should be required to label that ingredient as “water buffalo.”
The NBA will be coordinating with state/regional bison associations to encourage those groups to contact the individual AAFCO Pet Food Committee members in their region with a request to support the NBA recommendation.